---
title: "Report: Customer Loyalty in a Fragmented Retail Market"
image: https://insights.fidel.uk/hubfs/thumb_square@2x.png
---

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# Report: Customer loyalty in a fragmented retail market

In this report created with Total Retail, we explore how retailers can leverage data to create long-term relationships with their customers.

[Read now](https://insights.fidel.uk/customer-loyalty-fragmented-market-tr-report#lead-form)

![Check out the report](https://insights.fidel.uk/hs-fs/hubfs/thumb_square@2x.png?width=1200&height=1200&name=thumb_square@2x.png "Check out the report")

## What will you learn?

Customer retention is a challenge. To address it, retailers are looking to technology solutions that can help them leverage their most critical asset — data — in an effort to build long-term, loyal relationships with their customers.

Read the report to find out:

- How data from loyalty programmes can provide retailers with the information they need to craft relevant messaging, increase engagement and build long-term customer relationships
- Why tools that enable frictionless data capture across shopping channels are at the top of many retailers’  wish lists
- Why using customer data to improve and personalise the customer experience is crucial – and how it's proven to pay off

![Did-Tou-Know](https://insights.fidel.uk/hs-fs/hubfs/Did-Tou-Know.png?width=498&height=556&name=Did-Tou-Know.png "Did-Tou-Know")

Did you know?

44% of consumers said that they’re likely to become repeat buyers after a customised experience with a company

## Read the report

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