Report: Customer loyalty in a fragmented retail market

In this report created with Total Retail, we explore how retailers can leverage data to create long-term relationships with their customers.

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What will you learn?

Customer retention is a challenge. To address it, retailers are looking to technology solutions that can help them leverage their most critical asset — data — in an effort to build long-term, loyal relationships with their customers.

Read the report to find out:

  • How data from loyalty programmes can provide retailers with the information they need to craft relevant messaging, increase engagement and build long-term customer relationships

  • Why tools that enable frictionless data capture across shopping channels are at the top of many retailers’  wish lists

  • Why using customer data to improve and personalise the customer experience is crucial – and how it's proven to pay off
Did you know?
44% of consumers said that they’re likely to become repeat buyers after a customised experience with a company

Read the report