---
title: "Card-linked loyalty 101: Q&A with intu"
description: Loyalty is evolving. Hear from Trevor Pereira, intu's Commercial Director, about how card-linked loyalty gets shoppers in-store & keeps them there longer.
image: https://insights.fidel.uk/hubfs/intu_cover_hero.png
---

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# Card-linked loyalty 101

Loyalty is evolving.

We sat down with Trevor Pereira, Commercial Director at intu, to find out how he’s using card-linked loyalty to get more customers in-store, and keep them there longer.

[Take a look](https://insights.fidel.uk/qa-intu-cardlinked-loyalty#lead-form)

![Card-linked loyalty 101: Q&A with intu](https://insights.fidel.uk/hubfs/infocus_mag.png "Card-linked loyalty 101: Q&A with intu")

## In the Q&A

 Why card-linked loyalty?

 How card-linking can get you closer to your customers

 The next generation of loyalty

 The results so far, and where loyalty is headed in the future

 Building a loyalty programme

 Where to begin and what to watch out for

 Increase customer engagement

 How to get customers onboarded – and keep them coming back

![trevor](https://insights.fidel.uk/hs-fs/hubfs/trevor.png?width=480&name=trevor.png "trevor")

“The sell has been quite straightforward — the concept of card-linking makes sense to brands especially if they’ve engaged with cashback online before.”

Trevor Pereira, Commercial Director at intu

## Read now

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