Card-linked loyalty 101

Loyalty is evolving.

We sat down with Trevor Pereira, Commercial Director at intu, to find out how he’s using card-linked loyalty to get more customers in-store, and keep them there longer.

Card-linked loyalty 101: Q&A with intu

In the Q&A

Why card-linked loyalty?
How card-linking can get you closer to your customers
The next generation of loyalty
The results so far, and where loyalty is headed in the future
Building a loyalty programme
Where to begin and what to watch out for
Increase customer engagement
How to get customers onboarded – and keep them coming back
“The sell has been quite straightforward — the concept of card-linking makes sense to brands especially if they’ve engaged with cashback online before.”
Trevor Pereira, Commercial Director at intu

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